Biz Nuggets #10: NICHE UNTIL IT HURTS
“Find a niche, not a nation” - SETH GODIN
EVERY successful business person will tell you that finding your niche and “niching down” is the key to success in biz.
Why? Because when you try to serve everyone, you end up serving no one.
There are 7.5 billion people on this earth, which sounds AMAZING if you think about what could happen if everyone on the earth gave you $1.
BUT... how would you possibly appeal to 7.5 billion even if you could get them to listen to your pitch?
One of the biggest and most powerful secrets to business success is to find your specific niche and focus on delivering specific, helpful and amazing content, products and services to those people.
Most beginner entrepreneurs start TOO broad with their audience, and end up looking like a jack of all trades rather than the master they could be.
Would you hire a “music teacher” to help your 12th grade saxophonist prepare for college music auditions, or would you hire a “college preparation saxophone teacher” to do the job?
Find your niche and tailor your services to them.